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Marketing Cultural & Heritage Tourism


  • Learn how to build your business in the fast-growing global tourism market
  • Increase visitation and retail sales in museum stores by targeting high-spending travelers
  • Discover partnership strategies to leverage local tourism partners and minimuze your investment
  • Includes cultural and heritage traveler research, data and trends to help you understand and capture the travel market
  • New insight into the important "drive market," which comprises 85% of U.S. travelers
  • Step-by-step guide to developing your organization's tourism marketing plan
  • More than 185 pages packed with valuable ideas and case studies
  • A "must read" addition to your business library for everyone interested in building their tourism business




  • Select your travel destination.
  • Explore our unique cultural and heritage tours featuring amazing museums, gardens, arts, historic homes, aquariums, dining, shopping and more.
  • Click and Go!  Purchase the Cultural Traveler packages and print your vouchers to access the best value with the ease of online planning.


U.S. Vacationers

US Vacationers: Health, Happiness & Productivity

...examines the underlying travel motivations of why US consumers travel to enhance personal wellness, the impact of vacations on quality of life and sheds light on perceptions about wellness and travel. It's the only survey of its kind providing unprecedented data on the impact of vacations to US consumers' well-being. Available here.


China Ready Shopping Click to download your free China Ready Shopping White Paper from Shop America Alliance in partnership with NTA.

For a presentation on China Ready Shopping or access to the China Ready Shopping PPT, This email address is being protected from spambots. You need JavaScript enabled to view it..


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Shop America Tours Club

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ShopTalk eZine

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Shop America Magazine

Shop America Magazine Exciting shopping news and travel trends. Features include official Where To Shop guide.
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The Cultural Traveler Guidebook

The Cultural Traveler Guide

Inspirational guide to unique cultural & heritage destinations plus superb shopping at leading museum stores.

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AAA Discounts & Rewards

AAA discounts

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Shop America Tours Club Contest: August 1-31, 2015