Shopping Tours & Discounts!

SASI-ONE 2012 Award Winners Honored at Annual

Costa Mesa, California. A total of 30 SASI-ONE Awards (SASI = Shop America Salutes Innovation) for shopping and cultural tourism marketing excellence were presentedat the SASI-ONE Awards Breakfast Thursday, February 7 during the ONE Travel Conference at the Westin South Coast Plaza in Costa Mesa, California. The awards are sponsored by CenterCal Properties in partnership with Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council. Brandace Bruning, with CenterCal Properties, serves as the SASI-ONE Awards Chairperson. 

SASI-ONE Awards recognize prominent leaders in the tourism industry for their vision and commitment to developing shopping and cultural tourism. Along with the 14 SASI-ONE Gold Awards and 12 SASI-ONE Merit Awards for shopping and cultural tourism marketing excellence,4 SASI-ONE Special Award Recipients were honored in the categories of Shopping Tourism Partner of the Year, TravMedia Tourism Journalist of the Year,Cultural & Heritage Tourism Destination of the Year and the SASI-ONE Chairman’s Award. The achievements of SASI-ONE Winners from throughout the USA, Mexico and Latin America and the winners of the special awards were showcased in a video presentation.  

A prestigious panel of judges coordinated by the Bloomington Minnesota Convention and Visitors Bureau selected the 14 SASI-ONE GOLD WINNERS and 12 SASI-ONE Merit award winners. The judges were Jan Kroells, Bloomington, Minnesota Convention & Visitors Bureau; Doug Killian, Mall of America; Gayle Junnila, Explore Minnesota; Bill Von Bank, Minnesota Zoo; Joel Schettler, Greenspring Media Group and Scott Bolin, Bolin Marketing. 

Jake Steinman, founder and CEO of North American Journeys, was honored as the Shopping Tourism Partner of the Year award. In 1992, Steinman launched Active America Summit, the forerunner to North American Journeys, following an 18-year career as co-founder and publisher ofa chain of regional sports and recreation travel magazines. In addition to his duties as president and C.E.O. of www.thetouroperator.com and North American Journeys, Steinman is the Editor-in-Chief of two industry newsletters—Inbound and The Destination Marketer—as well as chairman and founder of Active America China, E-Tourism Summit, and the NAJ Tour Operators Summits West and East. “These successful travel trade events, particularly Active America China, serve to promote and showcase Shopping Tourism to international visitors,” noted, Rosemary McCormick, President of Shop America Alliance, who presented the award. 

The TravMedia Tourism Journalist of the Year honoree was Spud Hilton, an award winning travel editor of the San Francisco Chronicle. Having traveled and reported about destination on six continents, Hilton’s writings have earned him seven SATW Lowell Thomas Awards and have appeared in more than 60 newspapers in North America. Hilton is also the founding editor of the Bad Latitude travel Blog and Bad Latitude TV, where he produces 60-Second Travel Tip videos that have been featured by Peter Greenberg, Rudy Maza and This Week in Travel. Hilton lectures on travel and travel writing, including for the Society of American Travel Writers, Travel Bloggers Exchange (TBEX) and Public Relations Society of America, and he teaches travel and feature writing at the prestigious Book Passage Travel Food and Photography Conference. TravMedia, an international news distribution service company, sponsors the tourism journalist award. Dominka Dryjski, Global Communications Director of TravMedia presented the award on behalf of the organization. 

George Washington’s Mount Vernon, the most popular historic home in America, was honored as the Cultural & Heritage Tourism Destination of the Year, in recognition of their leadership, marketing creativity and dedication to promoting cultural and heritage tourism. The U.S. Cultural & Heritage Tourism Marketing Council sponsored this prestigious award. Richard Peterson, Director of Travel Industry Sales for the California Academy of Sciences, recipient of the 2010 award, presented the award to Rebecca Aloisi, Vice President of Marketing for George Washington’s Mount Vernon. 

Brandace Bruning, the SASI-ONE Awards Chairperson, recognized the Segerstrom Family, owners of South Coast Plaza as the recipient of the SASI-ONE Chairman’s Award. Werner Escher, South Coast Plaza’s Executive Director of Domestic & International Market, accepted the award on their behalf. In presenting the award, Bruning said, “The Segerstrom Family has been incredibly successful in establishing South Coast Plaza as a premier shopping destination for domestic and international visitors.”   

 

SASI-ONE 2012 GOLD Award Winners:

Category: Single Shopping Center Location

 

International Tourism Marketing Campaign

Westfield San Francisco

Honorees: Amy Benson, Senior Marketing Manager, Heather Almond, Regional Vice President, Westfield San Francisco Centre; Kathy Anderson, President, Anderson Retail Tourism Marketing 

Hockey Moms

Fashion Outlets of Niagara Falls USA

Honorees: Julie Clark, Marketing Director, Fashion Outlets of Niagara Falls USA; Ann Ackerman, VP Marketing, AWE Talisman; Golite; Sheraton at the Falls Niagara Falls NY; Greater Toronto Hockey League; Phil Newsome, Telescope Marketing 

Back to School Bash 2012

The Outlet Shops of Grand River

Honorees: Christine Szalay, VP and General Manager, The Outlet Shops of Grand River;

Infinittee Advertising Agency; KC Projects; JAMM Entertainment; Tracy James, Fashion Consultant, Teen Vogue; The Vibe 99.5; McCulloch and Company 

Category: Multi-Center Shopping Center 

Fashionistas en Las Vegas

General Growth Properties – Las Vegas

Honorees: Janet LaFevre, Senior Marketing Manager, The Grand Canal Shoppes and The Shoppes at The Palazzo,Susan Houck, Senior Vice President Marketing, General Growth Properties; Connie Dyer, Vice President of Marketing, General Growth Properties West, James McMichael, Senior Marketing Manager, Fashion Show; Kathy Anderson, Anderson Retail Tourism Marketing; Barbara Jackson, Jackson Marketing International; The Venetian and The Palazzo Resorts;Travelocity; Rodrigo Cobo, Director for Mexico and Latin America; Miguel Angel Perez, Director, Ofertas Turisticas 

Club Estrellas Electronic Media: The One Source to Reach Mexican Nationals

General Growth Properties: North Star and The Shops at La Cantera

Honorees: Michelle Robertson, Donald Wearden, North Star and The Shops at La Cantera; Susan Houck, Senior Vice President Marketing, General Growth Properties; Connie Dyer, Vice President of Marketing, General Growth Properties West 

AGAINST ALL ODDS – Outlets of Colorado

Outlets of Colorado/Craig Realty Group

Honoree: Peggy Ziglin, Tourism and Business Development Director, Craig Realty Group

 Category: Destination Management Organization 

Laguna Beach Travel Info Mobile App

Laguna Beach Visitors & Conference Bureau

Honorees: Judy Bijlani, President & CEO, Ashley Johnson, Marketing Director, Laguna Beach Visitors & Conference Bureau; Joe Falcone, App Developer, Phondini Partners; Brad Feldman, Autonomy (an HP Company) 

Jacky Bracamontes – Mexico Spokesperson & Brand Ambassador for Visit California

Visit California

Honorees: Caroline Beteta, President & CEO, Visit California;Global Marketing & Sales, Inc. (Visit California – Mexico); MeringCarson 

Visit Orlando’s Magical Dining

Visit Orlando

Honoree: Nancy Hahn Bono, Senior Director, Global Development, Visit Orlando 

Cheers to our Heritage – Culinary and Agritourism

Durango Area Tourism Office

Honorees: Heather Knight, Anne Klein, Emily McConnell, Linda Illsley, Durango Area Tourism Office; Laura Grey, Colorado Tourism Office

 

“The Planner” – Digital Lifestyle Publication for Meeting and Group Planners

Bloomington MN Convention and Visitors Bureau, Destination Bloomington

Honoree: Jan Kroells, Vice President of Marketing, Bloomington Convention & Visitors Bureau 

Category: Travel Partner

 Data is Delightful!

TaxFree Shopping Ltd.

Honorees: Carolyn T. Petty, Tax Free Shopping Ltd.; Vaz Tekerian, Essential USA Magazine; Estella Martinez Stuart, Fort Worth Convention and Visitors Bureau; Anne Skipper, Jason McAllister, Wildcatter Ranch; Stephanie Abernathy, NorthPark Center; Jim Anderson, Jessica Robertson, Galleria Dallas; Mary Motsenbocker, Bob Rebello, Go West Summit; Oliver Yang, The State of Texas Department of Tourism 

Shopping Tourism Training for the 21st Century

TaxFree Shopping Ltd.

Honorees: Carolyn T. Petty, Rick Tantlinger, TaxFree Shopping Ltd.; Brad Smyth, Diana Stevie, State of Texas Tourism; Jenny Harris, Collin Moussa, Galleria Houston; Adriana Jimenez, Online Training UK Division; Stephanie Abernathy, NorthPark Center; Martin Court, Texas UK Representative; Karen Fluharty, Rebecca Galpuppo, Paragon Outlet Shopping; Jim Anderson, Jessica Robertson, Galleria Dallas 

Category: Cultural or Heritage Organization 

Campaign Launch Interrupted by Hurricane Sandy Relief Efforts

CJF Marketing International

Honoree: Carolyn J. Feimster, SCMD, President, CJF Marketing International 

SASI-ONE 2012 MERIT Award Winners:

Category: Single Shopping Center Location

Fashion Outlets of Las Vegas—Red Carpet Program

Fashion Outlets of Las Vegas

Honorees: Teri Laursen, Regional Tourism Director, Robin Hanson, Regional Marketing Director, Fashion Outlets of Las Vegas; Ann Ackerman, VP Marketing, AWE Talisman 

Category: Destination Management Organization 

Print Media – Tour Venice Architecture Guide

Visit Sarasota County

Honorees: Virginia Haley, President & CEO, Lynn Hobeck Bates, Marketing Director, Visit Sarasota County; Sarasota Alliance for Historic Preservation; Joyce Waterbury, Larry Reinbach, Joe King, Stephanie Rule, King Architecture; Stephanie Rule, Graphic Designer; House of Maps; The Greg Wilson Group, Photographer; Coastal Printing Inc. of Sarasota; Bill and Sara Gill; Sarasota County Government. 

Expedia Canada Promotion

Las Vegas Convention and Visitors Authority

Honoree: Art Jimenez, Sr. Director of Sales, Las Vegas CVA and Shop Las Vegas Partners

 

MLT Vacations "Get Your Game On" Travel Agent Booking Incentive

Las Vegas Convention and Visitors Authority

Honoree: Art Jimenez, Sr. Director of Sales, Las Vegas CVA and Shop Las Vegas Partners

 

MLT Vacations "Summer Sizzle" Travel Agent Booking Incentive

Las Vegas Convention and Visitors Authority

Honoree: Art Jimenez, Sr. Director of Sales, Las Vegas CVA and Shop Las Vegas Partners

 

Macon-Bibb County Convention & Visitors Bureau Group Tour Planner

Macon-Bibb County Convention & Visitors Bureau

Honorees: Valerie Bradley. Communications Manager, Macon-Bibb County CVB; Kathy Hoskins, Penny Kojak, Bright Ideas Group

 

Macon-Bibb County Convention & Visitors Bureau Meeting Planner Guide

Macon-Bibb County Convention & Visitors Bureau

Honorees: Valerie Bradley. Communications Manager, Macon-Bibb County CVB; Kathy Hoskins, Penny Kojak, Bright Ideas Group 

Category: Travel Partner 

What Motivates YOU to Travel?

Wellness Tourism Worldwide

Honorees: Camille Hoheb, Founder; Rachel Permuth Levine, PhD, survey design contributor & researcher 

Go West Summit – 25 Years of Partnership

Birdsall Group

Honorees: Liz Birdsal, Birdsall Group; Mary Motsenbocker, Founder, Go West Summit

 

The 2012 Cultural and Heritage Traveler Report

Mandala Research

Honoree: Laura Mandala, Managing Director, Mandala Research

 

Vogue Travel And Shops Guide

Conde Nast Mexico and Latinoamerica

Honoree: Kelly Talamas, Editor In Chief, Conde Nast Mexico and Latinoamerica 

SASI-ONE 2012 Special Awards:

Chairman’s Award

The Segerstrom Family, Owners of

South Coast Plaza, Costa Mesa, California 

Shopping Tourism Partner of the Year

Jake Steinman, CEO, North American Journeys 

TravMedia Tourism Journalist of the Year

Spud Hilton, Travel Editor, San Francisco Chronicle 

Cultural Heritage Destination of the Year

George Washington’s Mount Vernon

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ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism is produced annually by Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council. The Conference brings together leaders in the travel industry to focus on The Power of Partnership, speaking with ONE Voice. The 2014 ONE Travel Conference will be held at the Radisson Blu Mall of America in Bloomington, Minnesota, January 29-31, 2014. For more information visit ONETravelConference.com or call 843.341.6392.

 

Shop America Alliance is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in America. Founded in 1998, Shop America Alliance co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook, publishes Shop America Magazine and markets more than 175 shopping tours in 40 cities. For more information, visit shopamericatours.com or call 707.224.3795.

 

US Cultural & Heritage Tourism Marketing Council (USCHT) is a travel trade association with the mission to market U.S. cultural and heritage tourism experiences. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world, co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook and sponsors market research on the Cultural and Heritage Traveler. For more information, visit TheCulturalTraveler.com or call 843.341.6392.

 

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White Papers

Shop America Alliance publishes a series of tourism educational white papers in partnership with the Museum Store Association and the US Cultural & Heritage Tourism Marketing Council. These are available free to members of SAA, USCHT and MSA and the media.

  • Driving Cultural Tourism in Challenging Times
  • Tourism 101 – Basic Information for Selling to Tourists
  • Partnership Strategies for Building Tourism Business
  • Public Relations and Special Events to Build and Track Tourism Business Online Travel and Tourism Marketing Strategies
  • Train Your Team To Be Tourism Ambassadors

Please email your request for PDF versions of any of these White Papers to Sheila Armstrong.

Media Contact

Sheila Armstrong

 843.341.6392
 email