Shopping Tours & Discounts!

Orlando, Florida. Mary Moore Mason was awarded the TravMedia Tourism Journalist of the Year award at the SASI-ONE Awards Breakfast, Tuesday, January 17 during the ONE Travel Conference at the Hilton Orlando Bonnet Creek in Orlando, Florida. TravMedia CEO, Nick Wayland presented the award to Mason. In doing so, he said, “TravMedia is proud to have the opportunity to salute Mary Moore Mason with this award. She demonstrates the excellence in journalism and the dedication in driving tourism with both her editorial leadership of Essentially America magazine and the articles she writes showcasing unique travel destinations.” The travel journalist award is sponsored by TravMedia, an international news distribution service company, to recognize excellence in travel journalism. Mason’s career as a travel journalist includes her role as the award winning editor of Essentially America magazine. She has served in the capacity of editor/editorial director of the magazine since its launch in 1994. The magazine is the UK’s only consumer magazine exclusively devoted to North American travel and lifestyle. Mason has been the recipient of many awards including the top travel destination consumer article award in the Discover America competition at the Pow Wow May 2011 convention. She also writes under the name of Sally Montgomery. In accepting the award, Moore said, “I truly appreciate the recognition of this award. I am very fortunate to have a career that is so rewarding, allowing me to travel, experiencing the culture, heritage, culinary offerings and shopping opportunities throughout the world and to share these experiences with so many others through my articles. Thank you for supporting all of us in the travel journalist world and helping us to find the compelling stories that encourage travel.” The TravMedia Journalist Award is one of 22 SASI-ONE Awards (SASI = Shop America Salutes Innovation) for shopping and cultural tourism marketing excellence presented with Shop America Alliance, the U.S. Cultural & Heritage Tourism Marketing Council in partnership with CenterCal Properties. Brandace Bruning of CenterCal Properties is the SASI-ONE Awards Chairperson Along with the 8 SASI-ONE Gold Awards and 9 SASI-ONE Merit Awards for shopping and cultural tourism marketing excellence, 5 SASI-ONE Special Award Recipients were honored in the categories of Shopping Tourism Retailer of the Year, TravMedia Tourism Journalist of the Year, Cultural & Heritage Tourism Destination of the Year, Cultural Traveler Trailblazer Award and SASI-ONE Chairman’s Award. The achievements of SASI-ONE Winners from throughout the USA, Mexico and Latin America and the winners of the special awards were showcased in a video presentation. For additional information, please visit or contact Sheila Armstrong, co-producer of the ONE Travel Conference at This email address is being protected from spambots. You need JavaScript enabled to view it. or 843.341.6392 About TravMedia TravMedia is an international news distribution service company. Its unique technology provides instant connectivity between travel journalists and their travel news on a daily basis to more than 20,000 registered travel journalists in Australia, New Zealand, Asia, the United Kingdom, the Middle East, North America, Germany, Austria and Switzerland. The company is also the official media distribution portal for the US Travel Association’s annual Pow Wow conference. For more information visit or call 212.332.4977. About ONE Travel Conference ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism is produced annually by Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council. The Conference brings together leaders in the travel industry to focus on The Power of Partnership, speaking with ONE Voice. For more information visit or call 843.341.6392. About Shop America Alliance Shop America Alliance is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook, publishes Shop America Magazine and markets more than 200 shopping tours in 40 cities. For more information, visit or call 707.224.3795. About U.S. Cultural & Heritage Tourism Marketing Council U.S .Cultural & Heritage Tourism Marketing Council (USCHT) is a travel trade association marketing U.S. cultural and heritage tourism experiences both nationally and internationally. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world, co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook and sponsors market research on the Cultural and Heritage Traveler. For more information, visit and or call 843.341.6392. 


White Papers

Shop America Alliance publishes a series of tourism educational white papers in partnership with the Museum Store Association and the US Cultural & Heritage Tourism Marketing Council. These are available free to members of SAA, USCHT and MSA and the media.

  • Driving Cultural Tourism in Challenging Times
  • Tourism 101 – Basic Information for Selling to Tourists
  • Partnership Strategies for Building Tourism Business
  • Public Relations and Special Events to Build and Track Tourism Business Online Travel and Tourism Marketing Strategies
  • Train Your Team To Be Tourism Ambassadors

Please email your request for PDF versions of any of these White Papers to Sheila Armstrong.

Media Contact

Rosemary McCormick