Shopping Tours & Discounts!

The Visit USA UK Association and Shop America Alliance announce the launch of their second annual fund raising silent auction for members of Visit USA and their guests at this year’s Visit USA Ball on July 4, 2012. The two organizations have joined together to raise funds for the Just a Drop charity via a Visit USA Shop America Silent Auction of designer merchandise and luxury travel experiences. Just a Drop delivers safe water to children and their families in developing countries, helping more than a million people to date. Shop America Alliance will be providing top brand name merchandise featuring Shop Las Vegas partners, fine California wines and travel packages to Texas encouraging shopping as a key travel activity. Shop America Alliance members they have donated thousands of dollars worth of items for the event. The Visit USA Shop America Silent Auction is open to members of Visit USA Association and their guests at the Ball. Rosemary McCormick, President of Shop America Alliance, said, “Shopping is the #1 activity for UK travellers to the USA who enjoy great value in US shopping centres and outlets. The Silent Auction is an excellent opportunity to spotlight the excellent US prices on brand names and fashion merchandise. The merchandise has been donated by Shop America Alliance members: Shop Las Vegas; Cherry Creek Mall in Denver, Colorado; Shop California/Visit California; TaxFree Texas Shopping, Ltd., and more to benefit Just A Drop.” “We are so pleased to have Shop America Alliance partnering with us once again to support the Just a Drop organization. This is a fun and very innovative way to generate donations while also building awareness of the excellent shopping and savings for visitors to the USA,” said Alan Waddell, Executive Director of the Visit USA UK Association. The Visit USA Ball is a popular networking black tie event presented by the Visit USA Association for its members and their guests. Held annually in celebration of Independence Day the Ball is always well supported and this year will be on the 4th July in London. For information about the Visit USA Ball and the Visit USA Association visit About Just a Drop Just a Drop is a registered charity that raises money to build wells, install boreholes and hand pumps and carry out sanitation and health programs in some of the poorest parts of the developing world. Its mission is to reduce child mortality by delivering accessible clean, safe water where it is needed most. To date, it has helped over1 million children and their families in 29 countries. Among their many projects, they recently have helped communities in Nepal, Kenya, Ethiopia, Nigeria, Senegal and Zambia. To learn more about Just a Drop, visit About Visit USA UK Visit USA UK is an association of organizations interested in the UK-USA travel market. The members of the association receive marketing and sales support to build and strengthen UK-USA relationships to market member products and destinations. For more information go to or call +44 (0) 20 7495 4814. About Shop America Alliance Shop America Alliance LLC (SAA) is the exclusive travel trade organization representing more than 200 premier shopping tourism destinations, retailers, shopping centres, museum stores and outlets in North America. Founded in 1998, Shop America Alliance produces the annual ONE Travel Conference on Shopping, Dining and Cultural Tourism and SASI-ONE Awards. SAA publishes Shop America Magazine, The Cultural Traveler Guide and markets more than 200 shopping, dining and cultural tours in 40 cities at, and through leading tour operators and travel partners. For more information visit,, the


White Papers

Shop America Alliance publishes a series of tourism educational white papers in partnership with the Museum Store Association and the US Cultural & Heritage Tourism Marketing Council. These are available free to members of SAA, USCHT and MSA and the media.

  • Driving Cultural Tourism in Challenging Times
  • Tourism 101 – Basic Information for Selling to Tourists
  • Partnership Strategies for Building Tourism Business
  • Public Relations and Special Events to Build and Track Tourism Business Online Travel and Tourism Marketing Strategies
  • Train Your Team To Be Tourism Ambassadors

Please email your request for PDF versions of any of these White Papers to Sheila Armstrong.

Media Contact

Rosemary McCormick