Published on Wednesday, 13 June 2012 13:11
Written by Sheila Armstrong
Shop America Alliance LLC (SAA), the travel trade organization whose mission is to promote Shopping, Dining and Cultural Tourism as the top travel activities, has announced several new marketing initiatives for 2012-2013. Representing hundreds of the top shopping centers, outlets, retailers, museum stores, cultural attractions and destinations in the USA, Shop America Alliance and its affiliate organization, the US Cultural & Heritage Tourism Marketing Council (USCHT), are leaders in the travel industry. They will participate at US Travel Association’s International Pow Wow in Los Angeles, April 21-25, 2012, in triple booth #949 and at the Pow Wow Media Marketplace. Booth share partners in the Shop America Alliance booth at Pow Wow 2012 include Shop Las Vegas, Citadel Outlets, Woodburn Company Stores, Craig Outlet Centers, Carousel Center/Destiny USA, Outlet Marketing Alliance, Assembly Row, U.S. Cultural & Heritage Tourism Marketing Council and TheTourOperator.com. Highlights of new Shop America Alliance/USCHT Marketing Council programs include: 1. “Meet, SHOP & Win!”, a fun new Shop America Pow Wow promotion. Visit booth 949 to view and win thousands of dollars in designer merchandise, apparel and accessories to be given to tour operators and travel media attending Pow Wow. To enter to win one of these exciting gifts, tour operators and travel media first meet with a participating Shop America member at Pow Wow, then drop off their “Meet, SHOP & Win!” entry ticket at booth 949. Drawings will be held daily and lucky winners will be notified via email or text, with photos of winners on Facebook. 2. The Shop America Tours Club, an innovative new consumer loyalty program, will preview at Pow Wow. Shop America Alliance President Rosemary McCormick says, “The club will offer a one-stop resource to reward and delight shoppers and travelers with discounts, deals, gifts, experiences, information, ideas and incentives. We are inviting consumers worldwide who enjoy shopping and travel to join and reap the many benefits that FREE membership in this new club offers. Tour operators can earn commissions through The Shop America Tours Club Red Carpet program.” 3. NEW USA Outlet Shopping Festival Planned for May 24-27, 2013! Shop America Alliance and the Outlet Marketing Alliance will preview plans at Pow Wow for an exciting new national/international Outlet Shopping Festival to be held each May beginning in 2013, during Memorial Day weekend, at major outlet centers throughout the USA. Based on successful international events including the Dubai Shopping Festival, the USA Outlet Shopping Festival will be the first national shopping festival inviting tourists from throughout the USA and the world to enjoy special discounts from major retail brands and fun events. Tour operators and travel partners including online travel agents, hotels, transportation providers and more will be invited to develop packages and promotions around this very special annual festival. Tax Free Shopping opportunities will also be highlighted for even greater savings. Lisa Wagner, founder of the Outlet Marketing Alliance, said “We are thrilled to partner with Shop America Alliance and announce our plans for the USA Outlet Shopping Festival at Pow Wow 2012! This festival will serve to underscore the popularity of outlet shopping and the importance of tourism to all our partners.” 4. Shop America is well known for hosting “Pow Wow’s Most Fashionable Private Event” annually in partnership with Mark International and Gray Line Worldwide. The Shop America Reception will be held on Tuesday, April 24, 6 to 8 PM at Santa Monica Place and Downtown Santa Monica, in partnership with the Santa Monica CVB. Nicole Flynn, Marketing Director for Santa Monica Place, said “The event will feature superb shopping, fresh California cuisine, cocktails, entertainment, door prizes and more. Santa Monica’s Shop America Reception will be a highlight of Pow Wow 2012.” Tour operators and travel media are invited to visit booth 949 for their reception invitations. 5. NEW Marketing Cultural & Heritage Tourism Book, written by the President of Shop America Alliance, Rosemary McCormick was recently published by the Museum Store Association and is being sold by American Association of Museums. This is an in-depth book on the many facets of marketing to the cultural and heritage tourist. The book is a “must read” for everyone interested in building their tourism business. Retail $39.95 with 25% discount for members of Museum Store Association, Shop America Alliance and US Cultural & Heritage Tourism Marketing Council. To order, go to msa.omnistorefront.com or for bulk/wholesale orders call the Museum Store Association at 303-504-9223. 6. ONE Travel Conference for Shopping, Dining and Cultural-Heritage Tourism was held in Orlando, Florida, January 15-17, 2012 in partnership with American Express, Visit Orlando and Visit Florida. Thought leaders in the travel industry came together to learn and network during this successful three day conference. The 2013 ONE Travel Conference is being planned for February in Costa Mesa, California in partnership with the renowned South Coast Plaza. Shop America Alliance and the US Cultural & Heritage Tourism Marketing Council produce the conference annually. 7. SASI-ONE Award Winners Honored at Annual ONE Travel Conference for Shopping, Dining & Cultural Tourism. A total of 22 SASI-ONE Awards (SASI = Shop America Salutes Innovation) for shopping and cultural tourism marketing excellence were presented at the SASI-ONE Awards Breakfast Tuesday, January 17, 2012 during the ONE Travel Conference at the Hilton Orlando Bonnet Creek in Orlando, Florida. The awards are sponsored by CenterCal Properties in partnership with Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council. Brandace Bruning, with CenterCal Properties is the SASI-ONE Awards Chairperson 8. Shop the World Tourism Conference in Canada. The International Council of Shopping Centers (ICSC) and Shop America Alliance (SAA) presented the first in their joint series of Shop The World Tourism Conferences in October 2011. The inaugural conference, held in Toronto, highlighted valuable opportunities for Canadian retailers to attract domestic and international tourists. Educational sessions focused on proven strategies to generate tourism business through partnerships, social media, and group incentives. Those in attendance included retail and shopping center developers, owners, leasing specialists, marketing and management professionals, travel and tourism leaders, destination marketers, credit card companies, publications, and travel partners. Shop The World Tourism Conferences are planned throughout the world including Toronto in October 2012. 9. The Cultural Traveler Guide 2012. Shop America Alliance (SAA), The Museum Store Association (MSA), and US Cultural & Heritage Tourism Marketing Council (USCHT) announce the publication of The Cultural Traveler 2012 guidebook with enhanced editorial content and distribution. The 2012 fourth edition of the attractive, full color guide to cultural and heritage travel and museum store shopping features editorial spotlighting trends and the “Travel Planner” section. Print circulation of 40,000 is augmented with online exposure for total estimated readership of 200,000. For more info on advertising or editorial opportunities contact
. 10. Shop America Magazine 2012, is now co-published with The Cultural Traveler in the USA. The exciting and informative 64-page combo publication is distributed to all Pow Wow delegates and at major travel trade events worldwide as well as through select AAA/CAA clubs, Delta Sky Lounges and via Tax Free airport locations in New Orleans, Dallas and Houston, Texas. The new annual Shop America Magazine format is also distributed via Essentially America in the UK and Mexico and Swishy in Latin America for a total print circulation of more than 125,000 plus online. For more info on advertising or editorial opportunities contact
. SHOP AMERICA ALLIANCE is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance produces the annual ONE Travel Conference and SASI Awards, publishes Shop America Magazine and The Cultural Traveler guidebook and markets more than 200 shopping tours in 40 cities. For more information, visit shopamericatours.com, uscht.com, TheCulturalTraveler.com or call 707-224-3795. The U.S. CULTURAL & HERITAGE TOURISM MARKETING COUNCIL (USCHT) was formed as a direct outcome of the U.S. Cultural and Heritage Tourism Summit held in Washington, DC in October 2005. The primary purpose of this travel trade association is to market U.S. Cultural and Heritage Tourism experiences both nationally and internationally. The Marketing Council represents leading U.S. Tourism Destinations, attractions and travel partners engaged in marketing U.S. Cultural and Heritage to travelers from throughout the USA and around the world. Along with Shop America Alliance, USCHT produces The Cultural Traveler guidebook and the annual ONE Travel Conference. For more Information, visit theculturaltraveler.com, uscht.com or call 843-341-6392.