McCormick Marketing

Since 1993, Rosemary has directed McCORMICK MARKETING, a strategic consulting firm specializing in global retail development, sponsorship and tourism marketing. Clients have included leading retail developers-- General Growth Properties, Taubman Centers, Carmel Plaza, Madison Marquette, Kravco/King of Prussia, Brookfield, Royal Hawaiian Center, Prime Outlets, Pyramid Management Group and DestiNY USA as well as the US Department of Commerce and the Blue City in Oman in partnership with Nettleton Global.

Rosemary McCormick also serves as President of the SHOP AMERICA ALLIANCE LLC, the travel trade association she co-founded in 1998, representing hundreds of the nation's premier shopping tourism destinations. She is the publisher and editor of SHOP AMERICA magazine, oversees development and marketing of Shop America Tours and produces the annual Shop America Summit. She co-produced the landmark US Cultural & Heritage Tourism Summit in Washington DC, co-founded the US Cultural & Heritage Tourism Marketing Council and co-publishes The Cultural Traveler Guidebook.

McCormick served as Director of Marketing for Mall of America, the nation's largest enclosed retail and entertainment center, from its ground breaking in 1989 through its grand opening in 1992, where she was responsible for consumer marketing, leasing support marketing, tourism, public relations, sponsorship and events. Prior to Mall of America, she co-founded and served as President of an award winning Advertising and PR agency in Chicago, representing major national retailers and boutique retail clients.

McCormick served as the shopping center industry’s official delegate at the historic White House Conference on Travel & Tourism. She currently serves on the US Travel Association Board of Directors and Executive Committee, DiscoverAmerica.com committee, Membership committee and Pow Wow planning committee. McCormick has authored a series of tourism white papers for the Museum Store Association, is a contributing editor for Shopping Center Business and a frequent speaker and media spokesperson on trends in marketing, tourism and entrepreneurial business.