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BRAND USA & SHOP AMERICA PRESENT “TIME TO SHOP” SILENT AUCTION AT WTM To Benefit JUST A DROP

Brand USA and Shop America Alliance will present the “Time To Shop” Silent Auction of Designer Watches and Fashion Accessories at the Brand USA Reception at World Travel Market on Tuesday, November 4, 2014 from 5 to 6:30 PM in the Brand USA Pavilion. The two organizations have joined together to raise funds for the Just a Drop charity via a “Time To Shop” Silent Auction of distinctive designer watches and fashion merchandise donated by Shop America and its partners Destiny USA, Macerich, TaxFree Shopping Texas, Kay Jewelers, Westfield Travel Collection, Fashion Island/Irvine Spectrum Center and America's Premier Shopping Places.  Just a Drop delivers safe water to children and their families in developing countries, helping more than a million people to date.

Rosemary McCormick, President of Shop America Alliance, said, “Shopping is the #1 activity for UK travellers to the USA. The Time To Shop Silent Auction is great opportunity to spotlight the excellent US values on designer and luxury goods and to benefit Just A Drop.”

“We are so pleased to have Shop America Alliance partnering with Brand USA to support the Just a Drop organization. This is a fun and very innovative way to generate donations while also building awareness of the excellent shopping and savings for visitors to the USA,” said Alfredo Gonzalez, Senior VP, Brand USA.

   About Just a Drop
Just a Drop has delivered over 150 water and sanitation aid projects in 31 countries, supporting approximately 1.5 million people since its beginnings in 1998. The aim of the charity is to address the shocking statistic that a child dies every 20 seconds from a water-related disease – which means more children under the age of five years old die from this than from malaria, measles and HIV/AIDS combined. To learn more about Just a Drop, visit justadrop.org.

  About Shop America Alliance
Shop America Alliance LLC (SAA) is the exclusive travel trade organization representing hundreds of premier shopping tourism destinations, retailers, shopping centres, museum stores and outlets in North America. Founded in 1998, Shop America Alliance produces the annual ONE Travel Conference on Shopping, Dining and Cultural Tourism and SASI-ONE Awards, publishes Shop America Magazine, The Cultural Traveler Guide and markets more than 185 shopping, dining and cultural tours in 40 cities at shopamericatours.com, theculturaltraveler.com and through leading tour operators and travel partners. For more information visit shopamericatours.com, ONETravelConference.com, theculturaltraveler.com