- Learn how to build your business in the fast-growing global tourism market
- Increase visitation and retail sales in museum stores by targeting high-spending travelers
- Discover partnership strategies to leverage local tourism partners and minimuze your investment
- Includes cultural and heritage traveler research, data and trends to help you understand and capture the travel market
- New insight into the important "drive market," which comprises 85% of U.S. travelers
- Step-by-step guide to developing your organization's tourism marketing plan
- More than 185 pages packed with valuable ideas and case studies
- A "must read" addition to your business library for everyone interested in building their tourism business
