(December 9, 2015) - Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council announced today that the annual ONE Travel Conference for Shopping, Dining and Cultural Tourism will be held September 7-9, 2016, at Le Meridien Delfina Hotel in Santa Monica, California.

Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council will present the 2016 ONE Travel Conference in partnership with Santa Monica Travel & Tourism and Macerich’s Santa Monica Place. The 2016 conference will be the 6th annual ONE Travel Conference and the 19th annual Shop America Tourism Conference.

More than 25 expert presenters and tourism leaders will attend at the conference to share case studies and innovative ideas on how to maximize success in global tourism, with a focus on addressing the many new opportunities for business development and growth for the travel industry. A special tour operator marketplace and reception will kick off the conference, which will then go on to showcase the annual SASI-ONE Awards for innovative tourism marketing, a ‘Meet the Experts’ roundtables breakfast and the ONE Silent Auction to benefit travel industry scholarships and cultural outreach, amongst many others.

“The 2016 conference features two and a half days of executive level idea exchange and tourism business development opportunities,” states Rosemary McCormick, president of Shop America Alliance and producer of the ONE Travel Conference. “Shopping, dining and cultural and heritage travel are consistently ranked as the top three travel activities in the USA, according to data tracked by the National Travel & Tourism Office, the U.S. Travel Association and Mandala Research. Our goal is to continue to unify these powerful travel industry segments to speak with ONE voice on the importance of promoting these top travel experiences.”

Misti Kerns, president and CEO of Santa Monica Travel & Tourism stated, “We are very pleased to welcome the ONE Travel Conference to Santa Monica and look forward to planning and promoting this important industry event. Hosting the ONE Travel Conference is an opportunity for Santa Monica to showcase our wide array of superb shopping, trend setting dining and rich collection of cultural and heritage treasures.”

Kate Birchler, assistant vice president of tourism marketing for Macerich added, “Macerich is honored to once again partner with the ONE Travel Conference and host a great experience with Santa Monica Travel & Tourism. Our corporate headquarters and Santa Monica Place are both located in this visitor-centric destination. We look forward to welcoming conference attendees to Santa Monica Place to experience a sophisticated mix of fashion, dining and entertainment overlooking gorgeous ocean views.”

Registration for the ONE Travel Conference will open in January 2016 at OneTravelConference.com with the program, sponsorship opportunities and special hotel rates along with SASI-ONE Awards Entry information. The conference delegate fee is $695 per person through June 30, 2016 and $795 thereafter, subject to availability. For more information, contact the ONE Travel Conference producer: Rosemary McCormick, Shop America Alliance, 707-224-3795, This email address is being protected from spambots. You need JavaScript enabled to view it. or visit ONETravelConference.com

2016 ONE Planning Committee
Kathy Anderson, Anderson Retail Tourism Marketing
Kate Birchler, Macerich Shopping Centers
Anita Boeker, US Cultural & Heritage Tourism Marketing Council
Rachel Bremer, City Creek Center|Taubman
Werner Escher, South Coast Plaza
Stephen Fine, OutletBound.com and CrossBorderShopping.ca
Carolyn Feimster, CJF Marketing International
Rose Hapanowich, Destiny USA
Julie Heizer, National Travel & Tourism Office
Pat Lee, Cherry Creek Center
Art Jimenez, Las Vegas CVA
Laura Mandala, Mandala Research
Richard Peterson, Santa Monica Travel & Tourism
Carolyn Petty, TaxFree Shopping Texas
Shoshana Puccia, Santa Monica Place
Denise Thevenot, Louisiana Tax Free Shopping
Peggy Ziglin, Craig Realty Group

Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council produce ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism annually. The Conference brings together leaders in the travel industry to focus on Tourism Business Development, speaking with ONE Voice. For more information, visit ONETravelConference.com or call 707-224-3795.

Shop America Alliance LLC is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers and outlets in North America and Central America. Founded in 1998, Shop America Alliance produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook, publishes Shop America Magazine and markets more than 175 shopping tours and cultural experiences in 40 cities. For more information, visit shopamericatours.com or call 707-224-3795.

U.S. Cultural & Heritage Tourism Marketing Council LLC (USCHT) is the travel trade association with a mission to market U.S. cultural and heritage tourism experiences. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world. The Council co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook and sponsors market research on the Cultural and Heritage Traveler. For more information, visit TheCulturalTraveler.com.